SCIENCE + TECH + ART
CO-FOUNDER. CEO.
Senaida Ng is a transdisciplinary artist, sound healer, futurist, and creative entrepreneur whose innovative work has earned international acclaim. As the founder and CEO of MiSynth, Senaida pioneered music-neurotechnology, leading collaborations with NYC Media Lab, ASCAP, Abbey Road Red, A3E, and NAMM. Their unwavering vision and leadership as an entrepreneur has earned them grants from New York University, The Ila and Dinesh Paliwal Foundation, and the Horatio Alger Association, among numerous other institutions.
CO-FOUNDER. CTO.
Jason Snell is a pioneer in biosensor-driven music development, his work several years ahead of competitors. As the founder of Primary Assembly, he has built neuro-responsive systems for the Met, Smithsonian, and Hyatt. Prior, he built interactive systems for leading media companies including HBO, MTV, AOL, and Condé Nast, and his products have reached millions of users worldwide.
Wellness unfolds through consistency and pace. We build neurowellness tools and experiences that anchor daily rituals — cultivating stillness, breath, and slowly evolving states of calm, clarity, and connection, with measurable signal to show what is actually changing.
Neurowellness translates neuroscience into elevated products that feel intuitive, aesthetic, and human-centered. We honor the power of resonance between people, environments, and the rhythms of the nervous system, fostering moments of shared synchrony where empathy, attunement, and belonging naturally emerge. Ethical integrity is non-negotiable: users own their data, and our systems will never be used to exploit or monitor human beings.
True well-being arises when the mind, body, and senses act in harmony. Our systems help people tune into subtle layers of awareness and bring coherence to their physical and emotional lives. We are building neurowellness — the first category of wellness experience that is measurable, personalized, safe, and scalable — and bringing it into luxury wellness, hospitality, and clinical environments through bespoke installations, premium applications, and white-labeled experiences for discerning partners. It is a differentiated way to meet the rising demand for mental well-being and emotional connection, combining scientific credibility, experiential design, and a scalable, data-informed product ecosystem — wellness with a scoreboard.
